By Winthrop H. Smith
Catching Lightning in a Bottle strains the whole background of Merrill Lynch and the company's colossal impression at the international of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four 12 months historical past, Merrill Lynch revolutionized finance via bringing Wall highway to major road, working below a chain of instructions often called the foundations. those values allowed the corporate to achieve the belief of small traders via placing the consumers' pursuits first, using a enterprise trajectory that improved capital markets and fueled the expansion of the yank post-war financial system. Written by way of the son of Merrill Lynch co-founder Winthrop H. Smith, this e-book describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition via financial institution of the United States in 2008.
Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a different point of view to undergo in telling the tale of the corporate that democratized the inventory industry and finally fell from its lofty perch.
- Learn why the firstly scoffed at Charles Merrill's "radical" funding ideas
- Discover the starting place of the foundations, and the way they drove operations for almost a century
- Find out why the writer left a winning Wall road occupation, and why it used to be this sort of clever move
- Examine the tradition and values that outfitted Merrill Lynch into one of many world's so much profitable and revered companies
Revolutionary imaginative and prescient is uncommon, and enduring good fortune is much more so. while a unmarried association demonstrates either one of these features, it truly is felt during the international. notice the interesting tale in the back of Merrill Lynch and the lads who outfitted it from an insider's point of view in Catching Lightning in a Bottle.
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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World by Winthrop H. Smith